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The EP has sold 1,000 copies in America as of August 2018. The album also debuted at number seven and has since peaked at number five on Billboard's World Albums issued on May 9, 2018. I Am debuted and peaked at number thirteen on the Gaon Album Chart issued on April 29, 2018. Two days later, on May 24, the group received their second music show win for "Latata" on M Countdown.

They received their first-ever music show win since debut on on SBS MTV's The Show. They first performed the lead single on Mnet's M Countdown, followed by performances on KBS' Music Bank, MBC's Show! Music Core and SBS's Inkigayo. The group started promoting their title track "Latata" on May 3. (G)I-dle held a live showcase at the Blue Square iMarket Hall on May 2, where they performed "Latata" along with "Maze". Soyeon described the album I Am as "an album containing six different personality." She continued, “I wrote the lyrics for the title song "Latata" while thinking about each member. Ĭoncept images featuring each of the members were released from April 23–24, 2018. On April 18, 2018, Cube Entertainment announced via SNS that the group would debut with the mini-album I Am and title-track " Latata".